DATA DRIVEN DISCOVERY
A small investment in our DATA DRIVEN DISCOVERY will reveal any pitfalls and potential of your current site. Are you spending money on ineffective ads? Should you fix a few pages or rebuild? Mitchell will recommend the most effective plan for maximizing your online presence.
We compare the site analytics with live user behaviour over time to understand how your visitors behave and why. This enables marketers to make the right offers to the right consumer segments.
We learn what your visitors do and what they want to do on your website by visually representing their clicks and scroll behaviour. This information gives us a rich understanding of your visitors’ motivations and desires. We eliminate assumptions, we answer questions. What’s working and what’s not?
We use intelligent tools and time-proven techniques to analyze your site in our DATA DRIVEN DISCOVERY.
We create heat maps to visualize data and get a better understanding of users scroll position and how to optimize clicks for the average fold.
We record up to 2,000 user sessions. This enables us to see where users lose interest or if they click on your primary call to actions.
- Do users see relevant content?
- Are users clicking on key page elements (links, buttons, and CTAs)?
- Are users confused by non-clickable elements?
- Are users getting distracted?
- Do users have the best mobile experience?
- Should you consider 3D product images vs. conventional photography?
By seeing what your users see, we can eliminate guesswork from your digital strategy. We thoroughly examine your site’s strengths and weaknesses and identify any inconsistencies in your current approach. By fixing these flaws, we ensure that you and your team will have a more precise plan for running ad campaigns, repairing individual pages or building a better site.
A small investment in a DATA DRIVEN DISCOVERY provides you with a road map to your website’s health and success. Sure, you can take the information somewhere else. We’re betting you won’t.