Landa Nanographic Press – Iconic Concierge Magazine Case Study
Background
Iconic Concierge is a high-end luxury lifestyle magazine in British Columbia. Envisioned as the definitive magazine helping define affluence with high-end living and over-the-top lifestyle. Mitchell has partnered with Iconic Concierge Magazine since its inception, combining high-quality offset covers with Heat Set web offset text to create this luxury magazine.
The Opportunity
Our Business Solutions Specialist, Luis Gurreiro worked with long-term partner Iconic Concierge Magazine, sharing how Landa technology can help them leverage new revenue streams, compete with digital advertising, and open new revenue opportunities.
The Iconic Concierge January 2023 issue was coincidentally the first live production project produced on Canada’s first and only Landa Nanographic press shortly after installation. Immediately showcasing stunning results, we quickly engaged in discussions around how to leverage the press’s unique abilities on the following issues.
The Results
The April 2023 issue featuring a short-run, limited-edition ‘75 years of Porsche’ covers, leveraging both expanded Gamut CMYKOGB inking with breathtaking colour, and custom variability for short-runs, all at a fractional additional cost.
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– Luis Gurreiro, Sr. Business Solutions Specialist
Iconic Concierge helped their Porsche partner understand we could use our Landa technology to enhance their experience by creating their own custom edition at a fractional cost increase. When they showed their partners the new custom covers, they were blown away with the results.
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– Olaf Robrecht, Publisher
Having the opportunity to create custom covers at a very affordable price-point adds a lot of value, not just to my existing clients. It opens up a whole new way of marketing as a client can now order personalized store copies for their own clients, from just their added logo to a whole bespoke cover.
What’s Next
Publishers can take advantage of new revenue opportunities that add value for their advertisers through personalization and regionalization of their publications. They can create geographically relevant advertising opportunities with short-run customization. Custom editions, ad sponsored editions, and custom corporate features, are all a simple variation away, no longer requiring the wasteful and costly setup associated with conventional print technology.
Ask your Mitchell Solutions Specialist how your publication can leverage Landa technology for more revenue generating opportunities. Request a Quote
