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DT-1 Affective Choices – TAXI

Our first "Design Teams" collaboration with the Compassionate Eye Foundation and TAXI Toronto. Compelling stories in print.

Digital Printing
  • CMYK and Metallic Gold Ink
  • Raised Clear Dimensional Ink
  • Regular Fuser and Matte Fuser finishes
  • Perfect Bound with false short leaf cover
  • Diecut reveals on gatefold centre spread
  • Two books in one, front side book 1 and backside book 2
About The Project

Mitchell’s “Design Teams” asks “How can you leverage the mindfulness of design, for the greater good?” This is what we asked the Compassionate Eye Foundation and TAXI Toronto. Their response? A dual book, where the front speaks of the power of Good Design and how a picture (from Getty Images tagged CEF) tells a thousand words, the back tells how Social Good comes from the funds raised by Getty to build schools, wells, enhance food security and health in third world countries. That’s how.


As a REALTOR®, when it comes to marketing material, presentation is everything -- it represents not only who I am as a professional but my clients as well. Because of this, it’s important that my printing is done by a local business which provides first-rate quality and service. With Mitchell Press, we found all three.

Quality, a picture would not do it justice really. We have worked with multiple companies over the...

- Elise Weatherby

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