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GDC Practivism Interactive Mural

Interactive Mural, maybe the first of it's kind? GDC's Practivism event was looking for a little creative excitement that Mitchell and Chairman Ting Industries provided.

Display Printing
  • Large Format Latex Inkjet on Matte adhesive
  • build two separate printed layers, contour cut both layers, contour cut and apply lift tabs under removable elements
  • Mount with weeding mask, apply to walls
  • Unleash 300 designers to rip it all apart and love it
About The Project

Mitchell are not only collaborators but idea generators / instigators / design conspirators. In this case Mitchell devised a hairbrained idea, “Lets make an interactive wall mural to charge up 300 designers and get them compelled to do great things!” Simple enough. Collaborating with renowned illustrator Carson Ting, we created what may be a worlds first interactive wall mural. The idea is simple, a rabbit and a cat are talking about great ideas that they want to share, on que, 300 designers were “unleashed” and challenged to take the idea that resonated with them on the understanding they had to actually do something about it. Too much fun, not too many smiles and impressions.



As a very environmentally-friendly printer, Mitchell Digital works at reducing their carbon footprint in every aspect of how they run their business, which is very important to me. The quality and professionalism is top-notch and they have a quick turn-around time. The boxes and promotional material they printed for me look fantastic, and have really helped to improve my brand. I can't recommend them enough!

- Sealuxe

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