MITCHELL DIGITAL installs Western Canada’s first KODAK NEXFINITY colour sheetfed press featuring Kodak’s proven dry toner imaging system.
As marketers continue to adapt to an ever-changing landscape, MITCHELL DIGITAL continues to expand their unique services to fill short to medium-run, high-end communication needs. MITCHELL focuses on increasing their client’s communication options while decreasing their risk of getting lost in a busy marketplace.
As long-time KODAK NEXPRESS users, the upgrade to the KODAK NEXFINITY platform was incredibly successful. Changing out the engine that drives the innovative platform enabled immediate gains with faster production, enhanced image quality, and more importantly, a greater range of desirable value-added 5th unit embellishments.
“With the Nexfinity’s enhanced speed and adaptability, it easily handled one of our larger hybrid digital/offset projects with 150,000 unique variable covers for a strategic publication. We enjoyed a 40% increase in efficiency and managed to save a few days in production, thereby freeing up capacity for more client work.” comments Gregory Wong, of MITCHELL DIGITAL.
“We are really excited by the flexibility of the platform, one day we are running huge offset run-lengths, the next day a short-run bespoke marketing piece, both hitting our ROI targets spot-on.” says Scott Gray, VP Sales and Marketing. He adds, “Considering the year we just came out of, it’s refreshing to be able to invest based on our client’s feedback, who have been asking for flexibility, diversity, and tangible solutions. This is a really powerful way we can support our client needs combined with our knowhow.”
The KODAK NEXFINITY provides unparalleled flexibility for producing critical marketing and communication projects. The platform hosts a wide range of unique digital Value-Added embellishments (Raised Dimensional, Clear, Gold, Metallic Clear, Opaque white, light black, watermark, RGB color expansion, Anti-Microbial, Red Fluorescing Dry Ink, Glass Coat, and an incredible Matte Finish.)
For more information, please contact Scott Gray VP Sales and Marketing at 604 528 9882 [email protected] or visit www.mitchellpress.com
ABOUT MITCHELL DIGITAL
The Mitchell group of companies have grown to include MITCHELL PRESS, MITCHELL DIGITAL, and PACIFIC BINDERY, combining over 9 decades of experience to provide print marketing solutions for professionals. Operating from a 65,000 sq ft. purpose-build facility in Burnaby, BC, they provide a complete range of environmentally progressive communication services to professional communicators.